Smaller companies are adopting VoIP due to its flexibility, according to an expert.
Users can maintain and update the technology without the need to purchase supplementary infrastructure as it is based on software rather than hardware.
Hugo Harber, director of convergence and network strategy at telecommunications firm Star, claimed smaller firms can upgrade the system as the business expands.
“With IP telephony, SMEs can add functionality and flexibility to their communications to deliver an enhanced level of customer service, such as directly connecting web users with customer support staff and using automated functions such as call forwarding and three-way calling,” he wrote on freshbusinessthinking.com.
Mr Harber said that small and medium sized enterprises (SMEs) can also benefit form cheaper phone bills, while costs are also easier to estimate.
He said: “It offers business leaders a transparent and predictable view of a company’s communications costs, something that many finance departments struggle to have a clear view of, and sometimes struggle to effectively forecast for.”
VoIP can be merged with other forms of communication, such as e-mail, using a Unified Communication strategy, he added.
A recent study by Star revealed that 41 per cent of businesses with under100 employees have already implemented VoIP.
Around 20 per cent of respondents are considering introducing the technology within the next 12 months, which could result in a 50 per cent increase in the penetration of VoIP over the next year.